Business Profile: 99 Station Street
PUBLISHED: 16:10 02 August 2010 | UPDATED: 17:39 20 February 2013
Ninety-nine Station Street opened in 2008, almost immediately before the recession started.
Ninety-nine Station Street opened in 2008, almost immediately before the recession started. Despite the trading environment, it went on to win accolades from the outset. In 2008, it won Newcomer of the Year in the Taste of Staffordshire Good Food Awards. In the same year came a nomination for UKTV Local Food Hero, and again in 2009. Then there was national recognition with a listing in the Good Food Guide 2010, and a write-up in the Sunday Telegraph.
Its never been a secret as to how its good reputation was built; its always been about the food, the service and the quality of relationships built with guests and suppliers. The aim has always been to source ingredients from enthusiastic local producers. This provides the best flavour, a thorough understanding of how to use the product and also consistent quality. There is nothing like being able to talk to someone known by name about what they supply. There are numerous examples of this: the beef comes from a single herd at a farm less than 15 miles away from the restaurant door; wood pigeon is shot locally as is rabbit when on the menu; and the majority of the fruit and vegetables are grown in the local area. 99 Station Street often takes this a stage further by breaking recipes down to the most basic level. If a dish requires smoked duck, then the duck is cured and smoked by the team. All of the desserts and even the ice cream is home made in the kitchen.
To ensure that the menu delivers the best flavours, it is changed every six to eight weeks. The ideal is to plan the menus six months in advance but there are always last minute changes as the seasons are not strictly related to a date. A change in the weather over a period can alter when crops are at their best and when animals are breeding, feeding or even hibernating. Sometimes a supplier will introduce a new ingredient that stands out or there is a glut of a particular herb in the garden. Keeping an eye on availability and nature is key to getting the best of British onto the menu.
Of course, any meal needs to be complemented by a great drinks menu. A local wine expert has hand picked the wine list to include some British labels. One of the shooters is also an adviser on beers and ciders, which are included on his recommendation.
Located near to Burton upon Trent train station, 99 Station Street is handy for public transport and for street parking too. The restaurant is a ten minute stroll from the town centre but sufficiently far for those who prefer a quieter night out.
The website contains details of all menus and any upcoming events or celebrations. There is also a range of information on local and British food, published on the regularly updated blog. For those who wish to be kept up to date or join in with the community of guests that 99 Station Street has built up, it also has a presence on Facebook and Twitter.
99 Station Street , Burton upon Trent DE14 1BT
Tel: 01283 516859; http://www.99stationstreet.com/