CHRISTMAS OFFER Subscribe to Derbyshire Life today CLICK HERE

Kerry Wilkinson of Hulland Ward’s award-winning Tineke Floral Designs

PUBLISHED: 10:35 11 September 2014 | UPDATED: 10:35 11 September 2014

Florist Kerry  Photo: Matt Brown

Florist Kerry Photo: Matt Brown

as submitted

Kerry Wilkinson has been interested in flowers and working with them since the age of 11, when she remembers walking past a flower shop and ‘being drawn in’

Photo: Jade AlanaPhoto: Jade Alana

Originally running her business from an industrial unit in Sutton in Ashfield, she then moved to a shop in Matlock for four years before moving to Hulland Ward a year ago for extra space. She has won the East Midlands’ award for best wedding florist for the last three years and was named the UK’s best wedding florist 2013 at the Wedding Industry Awards.

What inspired you to be a florist and what training did you do?

I just love flowers so much, I think about them 24/7 and I believe it shows in the designs we create. I started working with flowers at a very young age and trained at Nottingham Trent University’s Brackenhurst College for two years to obtain the diploma in floristry.

Photo: Jade AlanaPhoto: Jade Alana

How do you approach creating wedding flowers?

We offer a bespoke and indulgent service to couples getting married, offering exclusive appointment-only consultations. We have bookings up to two years in advance and consider everything from the dresses, the couple’s personality and the wedding venue. Preparation for a weekend wedding can start up to a week before the wedding, depending on the flowers. For example, if we use peonies at the beginning of their season, they need a week to open fully to their beautiful potential.

Photo: Lucy StendallPhoto: Lucy Stendall

What advice would you give a bride on choosing wedding flowers?

I’d advise any bride to book all services that she would ideally love as soon as possible, just to ensure the date is secured. Details can be arranged later. It really pains us to have to say ‘no’ because we’re already booked. Regarding the florals, we always advise using seasonal flowers as they are better quality and a better price.

What is most difficult about providing flowers for a wedding?

Judging the opening stages of each flower – dealing with natural products can be quite unpredictable!

Where do you look for inspiration?

It can be anything from driving through the countryside to the studio, to reading wedding magazines and visiting flower markets.

What flowers are currently in fashion for weddings?

Bright and colourful flowers are very on trend, with gold accents.

Has the business changed in recent years?

The business is evolving constantly, and we are always re-evaluating the way we run it.

How did you first come to enter the Wedding Industry Awards?

We were nominated by a bride and received lots of votes from other happy brides and grooms. Winning the award seems to set us apart and gives people an added peace of mind and assurance. I am also thrilled that as a result I met world-renowned florist Paula Pryke OBE, who I’ve admired for years, and can now count her as a friend in the industry!

What are your favourite flowers?

I adore garden roses, peonies and stocks – typically English flowers.

What do you enjoy most about your job?

I enjoy surpassing peoples’ expectations and seeing the bride’s vision and our hard work all come together.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Derbyshire Life and Countryside visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Derbyshire Life and Countryside staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Derbyshire Life and Countryside account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More from Out & About

This walk offers a dance with the Dove and a meander by the Manifold, whilst along the way passing a church, castle remains, country houses and a hollow way

Read more

With winter on the horizon, trees glow with colour, migratory birds arrive and house spiders set off in search of a mate

Read more

Ann Hodgkin investigates a case of the sincerest form of flattery… or industrial espionage!

Read more

Derbyshire Wildlife Trust’s vision is of landscapes rich in wildlife, valued by everyone. They will achieve this 
by pursuing their mission of creating Living Landscapes. Here Julia Gow, the White Peak Reserve Officer at Derbyshire Wildlife Trust tells us about the reserve above the River Wye

Read more

Nigel Powlson visits Sudbury where a shopping courtyard is attracting even more visitors to this quintessential English village

Read more

If you’re walking in the Peak District, the chances are that you could encounter a reservoir at some point during your ramble. There are dozens of resevoirs dotted around all corners of the national park, we pick some of our favourite walks from our archive.

Read more
Peak District

A five-year Heritage Lottery-funded scheme, launched in 2010, was designed to encourage the restoration and conservation of the distinctive landscape character of a large area of north-east Derbyshire.

Read more

Enjoy the wonder of woodland in our glorious Derwent Valley on this park and ride special.

Read more

Paul Hobson reveals some of the fascinating wildlife there is to be found in this month of transition

Read more

From far away constellations to gas clouds, our night skies are bursting with natural wonders – if you know where to look... Viv Micklefield goes stargazing in Derbyshire

Read more

Derbyshire Wildlife Trust works across six Living Landscapes with 46 nature reserves to ensure there is wildlife and wild places for everyone. Reserve officer Sam Willis tells us about one of his favourite places – Ladybower Wood Nature Reserve

Read more

A multi-million pound makeover attracts more leading brands to one of the UK’s biggest shopping destinations

Read more

The first ever National GetOutside Day takes place on Sunday 30 September with the aim of getting 1 million people active outdoors across the UK.

Read more

Derby’s QUAD arts centre has become an important part of the city’s identity over the last decade and it celebrates its impact on the cultural landscape at its 10th anniversary this September

Read more
Derby

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy


Subscribe or buy a mag today

Topics of Interest


Local Business Directory


Property Search