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British Red Cross: Coping With Snow -Video Feature

PUBLISHED: 18:26 17 December 2010 | UPDATED: 10:31 21 February 2013

British Red Cross: Coping With Snow -Video Feature

British Red Cross: Coping With Snow -Video Feature

Land Rover UK and the British Red Cross have announced a new emergency response partnership, to significantly improve the British Red Cross ability to respond to major incidents in the UK and help save more lives when crisis strikes.

Red Cross better prepared to save lives thanks to Land Rover


Land Rover UK and the British Red Cross have announced a new emergency response partnership, to significantly improve the British Red Cross ability to respond to major incidents in the UK and help save more lives when crisis strikes.


The first part of this new initiative involves the funding of 30 life-saving Automated External Defibrillators (AEDs) by Land Rover to enhance the capabilities of the UK-based emergency response vehicles, which were donated by the company to the British Red Cross in 2008.


A defibrillator is an important piece of equipment that can be used to save the life of someone suffering cardiac arrest. 30,000 people suffer from cardiac arrest each year, as a result of the heart failing to beat properly. An electric shock delivered by a defibrillator can get the heart beating again in its normal rhythm. Recent evidence shows that if a defibrillator is used within two to three minutes of cardiac arrest, up to 70 per cent of patients return to a normal heart rhythm and survive.


The new collaboration between Land Rover UK and the British Red Cross is part of the major global partnership between Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC), announced in August 2010. The partnership is an exciting three-year global initiative focussed on Reaching Vulnerable People Around the World. It involves Land Rover supporting national Red Cross societies in 15 countries, each country adopting a priority programme to support their Red Cross Society. Land Rover are also supporting two flagship humanitarian programmes in Sierra Leone and China, which will help over a 120,000 people over the next three years.


www.redcross.org.uk/landrover

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